Escape the sun, enjoy live music and check the heritage Toyota vehicles on display. Learn about the work Toyota has done in communities around rural Australia over the years and browse the merchandise store. Support an important cause when you grab one of the famous Toyota Hats and while you’re there, add to your pin collection.
We have a few surprise guests during the week and we also invite some buskers off the street so you can watch them perform from the back of a Toyota Hilux as a feature of the Tailgate Sessions.
The Toyota Hat Promotion
For just one gold coin contribution, you can own one of the legendary Toyota Hats and help raise funds for charity. Through a number of charity concerts and the sale of the Toyota hats – essential for a Tamworth summer festival – and more recently pins as well, Toyota has helped raise more than $430,000 since 2008 for a huge range of community charities including Rural Aid, Tamworth Aboriginal Medical Service, Canteen, Melanoma Institute Australia, The McGrath Foundation and, following the devastating 2011 floods in Queensland and NSW, Flood Relief Appeal, Tamworth Aboriginal Medical Service and Lifeline.
A huge $50,123 was raised by festival fans in 2023, all of which has been donated directly to Lifeline New England. The charity in 2024 is Lifeline.
Toyota Zone in Kable Avenue will have Tailgate Sessions where buskers, Star Maker finalists and special feature artists will perform from the back of a Toyota LandCruiser 70!
Enjoy the live music whilst you sit in the shade at Toyota Zone!