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Coca-Cola Country celebrates 40 years at TCMF with exciting new format

06 November 2017

Coca-Cola Country celebrates 40 years at TCMF with exciting new format

Monday 6 November 2017


For 40 years Coca-Cola Country has given aspiring musicians the chance to perform on the same stage as some of the biggest names in Australian country music during one of the biggest country music festivals in the world - the Toyota Country Music Festival, Tamworth.  

Recognised as one of the most important elements of the Toyota Country Music Festival, Coca-Cola Country has been building a strong foundation with the famous Walkups and, more recently, the introduction of the Battles… the Battle of the YoungStars, the Battle of the Bluegrass and the very popular Battle of the Bands.

This year, in an exciting move, Coca-Cola Country will be joining forces with the Capital Country Music Association’s National Talent Quest (CCMA) to present an eight-day schedule of opportunities for artists of all ages and all stages to perform and compete in the luxury of the famous Tamworth Town Hall with their very own professional backing band.  

Local Coca-Cola Amatil District Sales Manager John Eggins said, “This is an exciting opportunity to really encourage and support emerging Aussie talent as we celebrate our 40-year partnership with Toyota Country Music Festival. We value this partnership with Tamworth and are proud to keep building it together.”

The CCMA has been providing the opportunity for artists to compete in categories from juniors through to “golden oldies” since 1966 and President of the CCMA Steve Newton said: “it was a natural blend to include the CCMA’s junior and senior talent quest into the Coca-Cola Battles.”

“With changes in society and technology that have been challenging traditional talent quests all over Australia, it is exciting to be able to combine two giant talent quests into a one-stop-shop for all aspiring country musicians whether competing or those who just want to walk up and sing.” 

Barry Harley, Toyota Country Music Festival Manager, is also excited about the decision to combine these two giants in Festival history and looks forward to a complete schedule of competitions running virtually every day of the 2018 Toyota Country Music Festival.

“Combining these two elements of the Festival means we can reinvigorate the Town Hall schedule, providing more opportunities for artists and bands to perform and more opportunities for fans to discover musical talent.” 

To commemorate their 40-year relationship, Coca-Cola and the Toyota Country Music Festival have developed a hallmark logo for the 2018 event.  This logo will appear throughout the Toyota Country Music Festival, guiding Festival goers to Coca-Cola Country to experience the following:

Battle of the Young Stars – Junior Under 10, Intermediate – 10 to Under 14, Senior – 14 to under 18.
Battle of the New Stars – 18 and over
Battle of the Bluegrass – All ages
Battle of the Bands -  All ages
Plus, the Famous Walk Up & Sing opportunities daily.

Following the finals of each Battle, the legendary CCMA Jamboree will run, also in the Town Hall where all solo winners from the week’s activity will be invited to compete at the Jamboree for the titles of Overall Junior and Senior Champions.

All Grand Finals will be held after the Toyota Cavalcade on Saturday, 27 January 2018 from 10 am and winners will receive trophies and cash prizes with some offering a paid gig as part of the prize.

Tamworth Regional Council acknowledges the Gamilaroi/Kamilaroi people, who are the Traditional Custodians of this land. We would like to pay respect to Elders past and present, and extend that respect to other Aboriginal and Torres Strait Islander peoples living in and visiting our region.