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Ambassadors to shine a light on Tamworth

18 August 2016

Ambassadors to shine a light on Tamworth

Friday 19 August, 2016

Tamworth locals know very well the reason the City’s population doubles during January, but now with the help of three award-winning country music artists, the entire country will.

For the first time, the 2017 Toyota Country Music Festival, Tamworth has invited Amber Lawrence and Adam Brand to join Troy Cassar-Daley as ambassadors for the Toyota Country Music Festival, Tamworth.

Tamworth Regional Council Manager – Events, Barry Harley said the ambassadors will play an important role in advocating everything that is great about Tamworth, not just in January, but all year ‘round.

“Troy Cassar-Daley is currently the official ambassador to Tamworth and is such a fantastic advocate for everything that Tamworth has to offer. He visits Tamworth often, but his favourite time of year is January where he loves to meet his fans and take in the atmosphere of the Festival."

The Festival is unique in that it caters for all music tastes, and all walks of life. Families are spoilt for choice, with dedicated family zones, concerts for the kids and of course, Tamworth’s award-winning playgrounds.

“We have invited Amber Lawrence on board as our Family Ambassador, which is such a great fit. We are planning on the largest ever family zone which is dedicated purely to family fun,” said Mr Harley.

“Amber has recently released her ‘Kids Gone Country’ album which has been a huge success. She will return to Tamworth in January, taking the stage during the Family Support Concert in the Park and performing a headline show on Friday 27 January.”

Country Music Star Adam Brand will take on the role of Party Ambassador for the Festival, showing the world how to have a great time in Tamworth this January.

“Adam sure knows how to let his hair down in Tamworth, and is famous for his midnight gigs. We are excited to have Adam on board to show people how to party in Tamworth for one, two or ten days this January. 

“With over 120 venues in the region, visitors to the Festival will have no trouble finding a place to dance the night away to some great music.”

To keep an eye on further announcements, ticket releases and more – visit

Tamworth Regional Council acknowledges the Gamilaroi/Kamilaroi people, who are the Traditional Custodians of this land. We would like to pay respect to Elders past and present, and extend that respect to other Aboriginal and Torres Strait Islander peoples living in and visiting our region.